Life is too short to work on disposable products.
At this stage in my career I want to work on products that matter. Typeform has become an essential part of the toolkit for people who do business online and I want to be part of a team that has that kind of impact.
T-Shaped Designer
My favourite thing about working on SaaS products is the variety. Although I specialise in Product Design I have hands-on experience in other areas of the SaaS eco-system which has helped to make me a more effective, results driven designer.
Results Driven Design
Effective design most frequently happens where business and user goals overlap. I actively seek out these opportunities so that my work can help to improve key business metrics within the organisation.
Relevant Projects
I have chosen a few projects that I think are most applicable to the role at Typeform. Please find them listed below. You can also view my full project portfolio here
New Product Validation
I learned about a new product category and validated the business opportunity through a series of research techniques. I used the 'Jobs To Be Done' methodology to interview customers and plan a product sprint. Read a detailed review of my process for this project.
287
Customer Surveys
20
Customer Interviews
Resource Library Builder
After extensive research I led the visual design process for a new product that would ultimately increase Monthly Recurring Revenue by 40% See my work for this project.
40%
Increase in MRR
Beacon Dashboard Redesign
I undertook a comprehensive redesign of Beacon's existing product dashboard to unlock opportunities for churn reduction and revenue expansion. Read a detailed review of my process for the project.
20%
Reduction in Support Enquiries
12%
Expansion Revenue
